Mumpreneur Case Study - Business Support Suffolk

 

Ms T. (our holistic mumpreneur) is trying to find the right time to make the jump from her therapies business being her hobbey/part time income, to it becoming her main vocation and her full time income.  She desperately wants to focus all her time on her business now (instead of her time being pulled between her corporate life and her holistic life), but needs a rebrand and a plan to help her get started!

 

Meeting 1 of her 5 hour mumpreneur mentoring session

We focused on her end hopes and vision for her final business so that she develops a look which can evolve with her service expansion plans and not become outdated.  

 

We talked about the importance of final cohesion, so that she understands her business and so the consumers understand it!  In fact, the supposed missing link for bringing her existing services and planned services together into a cohesive form was actually sitting right in front of her, but often it takes an external pair of eyes to see it!

 

We looked at the need to cost analyse.  How many treatments would she need to book each week, to cover the short fall in income if she leaves her corporate life?  What savings could be gained in terms of travel / childcare?  

 

Meeting 2 of her 5 hour mumpreneur mentoring session

 

Feeling motivated, Ms T. has already started to think about leaflet placement and potential adveritsing avenues.  

 

We had a really useful brain storm on 'who are the customers' and it was interesting to watch her discover that perhaps they were not in the place where she originally thought they might be.  We looked at the typical consumer, their habits and trends and planned possible marketing around the places they visit, the interests they have, and the publications they are picking up.

 

We researched relevant collaborations and publications and came up with a list of 25 new places to advertise (many of which should be free).

 

We then discussed the type of media which would work (business cards v flyers) and the type of incentives which would appeal.

 

Before Mrs T sets to work printing her business cards, we also thought about the name of her brand.  I challenged her to question whether it may, through the language it uses, cut her market through only appealing to a certain demographic with a particular belief/interest.  We thought about words and language which could appeal to the potential market place as a whole but also, we thought about the key feature of a strong brand name  ... a name which rhymes (Ronald McDonald), a name with alliteration (Savvy SherPA) and/or a name which does what it says on the tin!  

 

The meeting concluded with a strong potential new name in the frame, ideas for tag lines and brand images, list for potential collaborations and advertising avenues and advice on planning the figures.

 

The name of our mumpreneur is confidential until she's relaunched.